WHAT IÂ DO
These are the core tasks I'm not only pretty darn good at, but I also love doing. If you're looking for something I haven't mentioned then feel free to ask.
SOCIAL STRATEGY
I can create social media strategies from scratch that will help you wow clients and achieve results. If there's a strategy already in place I can help with optimisations as well as content and community management strategies too.
COPYWRITING
I love to write. Whether you need Tweets, YouTube descriptions or scripts, if it has copy — I can write it. I’m adept at picking up a brand’s tone of voice and moulding it to suit the medium or platform where it will live.
CONTENT PLANNING
So, you have a concept but you aren’t quite sure how to execute it on social? That’s where I come in. Implementation frameworks, social tactics and content plans are my specialities. I’m able to blend strategic, creative and technical thinking to bring your concept to life in the most engaging way possible.
SOCIAL MEDIA AUDITS
If you’re pitching on a new client or kick-starting a strategy deck, I can put together a comprehensive social media audit that provides key insights to inform the platform and content strategy.
INFLUENCER BRIEFS
Once you’ve secured your talent, I can help with creating detailed briefs on what content they need to create and where it should be posted, and script what they need to say about it. If they’re not familiar with a suggested content format I can also provide a step-by-step guide on how to create/post it.
TECHNICAL GUIDES
Social media is full of technical details and it can be hard to keep on top of it all. Whether your influencers need help with hosting a livestream or your clients need to execute a piece of social content on their end, I can put together guides with step-by-step instructions and best practice tips.
EDITING
Grammar, double spaces, missing words — my eagle eyes never miss a thing. No matter where I’ve worked, I’ve always provided a second pair of eyes to colleagues who need their work proof-read and edited. In a personal capacity, I’ve also helped edit various theses, CVs, website copy and speeches (some of which I’ve even had to write from scratch).